What is Email Marketing?
Broadcast Email marketing is a form of direct internet marketing, which uses electronic mail as a means of communicating commercial messages to the target audience. An affordable email marketing campaign allows businesses to promote a new product, send information about an upcoming corporate event or share important news about their business products and services. We are experts in both B2C and B2B Email Marketing services.
Email marketing is possibly the only form of advertising that has a reliable return on investment (ROI).
Email Marketing Benefits
Email is one of the oldest forms of digital social media and utilizing email is an effective way to stay in touch with your customers, transact with them, resolve any issues and develop new customers. Creating an effective affordable email marketing campaign allows businesses to track impressions, responses, and conversations and forwards that their emails produce, this allows businesses to determine exactly how many sales can be attributed to each campaign and helps prove that the value of the Internet is that everything can be measured.
Current email marketing services and solutions support database integration, segmentation and dayparting. Additionally, other techniques for improving the targeting and response rate or your email messages are available. Email marketing promotions and offers have the capability of generating immediate action whether they be sales, downloads, inquiries, registrations, etc. Informative email newsletters send people to offline stores and events, help prepare the way for catalogs, build brand awareness, as well as strengthening current customer relationships, encouraging trust and cementing loyalty.
Email Marketing Software
We have been working on and with our email marketing system for six years now. We have developed a relationship with it.
Here are some screenshots.
See how your email campaign has performed at a glance. Find out how many recipients opened your email, clicked a link, unsubscribed, forwarded your email to a friend and loads more.
Opens Over Time
Our simple Opens Over Time Report shows exactly who is checking out your email, how many times they’re doing it, and when they did it. You can get an overview for the life of the campaign or drill down all the way to minute by minute detail.
Our recipient activity report lets you get down to some serious detail on your campaign. Easily see who opened, who clicked, who bounced and who unsubscribed. You can even search for a specific subscriber to see exactly what they did with your email.
The Link Activity Report makes it very easy to see what your subscribers found most interesting, as well as who clicked and who did not.
As well as automatically processing any bounced emails for you, we also tell you exactly why that subscriber bounced out of your list. Maybe we got an out of office reply, or perhaps v their mailbox was full – whatever the reason, they didn’t get your email and we’ll tell you why.
Easily compare any of your email campaign with each other. Is your open rate improving? Are you seeing less bounces over time?