Visual Content Trumps Text in Driving Social Media Engagement
Lately, I’m sure you’ve noticed there’s been no shortage of buzz about the value in leveraging visual content for marketing – particularly when it comes to social media marketing. And sure, most will agree that visual content is easier on the eyes. But does it work?
Looks like it.
According to a new infographic from global communications company M Booth and media measurement and analytics company Simply Measured, visual content is not only taking the online world by storm; it’s also driving engagement! Here are some highlighted stats from the infographic that make the case:
- On Facebook, videos are shared 12X more than links and text posts combined.
- On Facebook, photos are liked 2X more than text updates.
- 48% of all Tumblr posts are photos.
- On YouTube, 100 million users are taking a social action on videos every week.
- Photo and video posts on Pinterest are referring more traffic than Twitter, StumbleUpon, LinkedIn, and Google+.
