Branding is so much more than a name, it’s an impression!
What is a branding and why does it matter? Who cares if your brand name is as simple as Bill’s Carpeting or more unique such as, Caribbean Carpeting? It’s just a name right, it doesn’t show the value or benefits of the product?
Branding is so much more than a name, it’s an impression. The impression that your brand name leaves on your potential customer will either lead them to inquire about the product or fade away in their memory. Your brand name is often tied in with a company jingle, or catchy phrase. If someone asked, “what’s that commercial about insurance company that has the funny duck in it” you would most likely remember the brand name Aflac? Or what about that Red Robin’s jingle that you find yourself spontaneously singing the word ‘yum’ after someone says, “Red Robin”. Those are the kind of branding techniques that work to imprint that logo into the customer’s memory.
The colors, wording, catch phrase, business card, commercial, jingle, etc. that you chose are all part of your product’s branding. You want something catchy and unique that grabs the consumer’s attention. Branding is an essential part of your marketing campaign, and we want to make you unforgettable! Rasor Advertising & Interactive has a creative staff on hand to give your brand the edge it needs to make your company name unforgettable. Don’t let your brand be a passing thought, make it command your customer’s attention so that they can experience the benefits of your services or products. Let your brand describe and represent who you are, we know your amazing and now it’s time to let us show your customers what you truly have to offer!
Contact us now to learn what Rasor Advertising & Interactive can do for you.