Inject New Life Into Your Brand
Every company needs a professional logo. Are you a new business owner? Are you considering the idea of re-branding to inject new life into your business? Regardless of your reasons, a logo would bring instant brand recognition – a symbol that will be immediately recognized as your logo no matter [...]
The Future of Mobile Marketing is Big, Big, Big!
We are in love with our smart phones, aren’t we? Boy, if I leave mine at home, even for an hour, I feel like I’ve lost an arm! Whether you prefer iOS or android, people have discovered the value of having these handheld computers at all times. Of course, as [...]
Visual Content Trumps Text in Driving Social Media Engagement
Lately, I’m sure you’ve noticed there’s been no shortage of buzz about the value in leveraging visual content for marketing – particularly when it comes to social media marketing. And sure, most will agree that visual content is easier on the eyes. But does it work? Looks like it. According to a new infographic from [...]
Google+ Finally Rolling Out Custom URLs for Pages and Profiles
Log this update under “news that should’ve been news months and months ago.” Looks like Google+ is finally rolling out custom vanity URLs for Google+ business pages and personal profiles, as reported by Marketing Land earlier today. This means that our social media team will soon be able to change this hideous [...]
Customer Experience (CX) Should be Part of your Marketing Strategy
Here’s a question for you: How much does customer experience factor into your marketing strategy? If customer experience (CX) is a new concept for you as a marketer, think of it as the overall experience a customer has with a partciular business, from their discovery and awareness of the brand, all [...]
Example of a clean and simplistic email newsletter
Today I received an e-mail from Square, Inc. informing all of its customers that they have signed Starbucks as one of their newest and largest clients. They talk about how both companies have started with a simple idea and help it grow. The e-mail came through on my Apple Mail [...]
SEO Ranking Factors Starts with Content
We posted a photo of Periodic Table Of SEO Ranking Factors awhile back on Facebook and now we are explaining the Content aspect! You’ll hear it over and over again. Content is king, when it comes to aiming for success with search engines. Indeed, that’s why the Periodic Table Of SEO Ranking [...]
Branding is so much more than a name, it’s an impression!
What is a branding and why does it matter? Who cares if your brand name is as simple as Bill’s Carpeting or more unique such as, Caribbean Carpeting? It’s just a name right, it doesn’t show the value or benefits of the product? Branding is so much more than a [...]
Get Ready for a Marathon because a Social Media Sprint won’t Cut it!
If you are now beginning to explore the world of social media, and you hope to promote your business and attract clients, you should ask yourself some important questions. Social media is a great thing, but you want to make sure that you’re doing it right. A post on your profiles [...]
The Next Generation of Resumes
In these times of higher unemployment, the competition is fierce for those out looking for a job. So how do you set yourself apart? Powerpoint resumes and video resumes. Check out this one on slideshare. Would this work only in the creative industries? Or can it work for attorneys and bankers too? [...]
